In social media metrics you will come across this concept and it is very necessary that you have it clear to differentiate what is happening with the pages or accounts to be analyzed.
Facebook, Instagram and LinkedIn metrics
Facebook, Instagram and LinkedIn maintain 2 ways of looking at their metrics:
Social media page metrics
Page metrics are related to general indicators and performance according to who visits the page or profiles in general. Here we can analyze metrics such as new followers, users reached, impressions generated, check in, etc. Remember that this data is generated on the page in general.
Social media post metrics
The metrics of posts are the indicators that are obtained thanks to the posts that were made, here count the impressions, users reached, interactions such as likes, comments, shares, recommendations, and even clicks and photo views. Obviously here you cannot measure how many accumulated users you have or how many users clicked on the link to your website that you have in the profile.
It is very important to take this information in mind, because when you are going to extract information to make your reports you must choose the compatible metrics. Otherwise you are not doing well the calculations of the indicators.