Welcome to the ultimate guide on Supermetrics for Looker Studio, the new name for Google Data Studio as of 2024. In this comprehensive guide, we will delve into how you can leverage Supermetrics to streamline your data analytics and reporting processes using Looker. We will cover everything from setting up your Supermetrics connector to using Supermetrics charts, visualizing data, and turning your marketing data into opportunities.
Whether you are a seasoned data analyst, a marketing professional or a small business owner looking to get more out of your data, this guide is for you. We will demystify Supermetrics Looker Studio, help you understand its benefits, and guide you on how to integrate it into your data analytics workflow.
So, let’s dive in and explore the world of data analytics with Supermetrics and Looker!
Content
- 1 What is Supermetrics?
- 2 Benefits of Using Supermetrics connector
- 3 How to Connect Supermetrics to Looker Studio connector
- 4 List of data sources that connect with Google Looker Studio (Formerly Datastudio)
- 5 Supermetrics Pricing and Plans
- 6 14-Day Free Trial
- 7 Looker Studio Templates – Dashboards
- 8 Supermetrics for Google Data Studio vs. Supermetrics for Google Sheets
- 9 Turn your Marketing Data into opportunity
- 10 My opinion about Supermetrics Google Looker Studio
- 11 Conclusion
- 12 Frequently Asked Questions
- 12.1 Can I use Supermetrics with other Google platforms?
- 12.2 How often do data refreshes happen in Supermetrics Looker Studio?
- 12.3 Can I share my Google Data Studio reports with others?
- 12.4 What happens to my data if I decide to stop using Supermetrics?
- 12.5 How to Add Supermetrics Charts for Looker Studio
- 12.6 How to Use Supermetrics for Data Studio connector
- 12.7 How to create a comprehensive data studio report with Supermetrics?
- 12.8 How to visualize your data using Supermetrics and Google Looker Studio?
- 12.9 What is the relationship between Supermetrics and Looker Studio reports?
What is Supermetrics?
Supermetrics is a powerful data analytics and reporting tool that helps you to pull granular data from various sources like Google Ads, Facebook Ads, Google Analytics, and more. It simplifies the process of collecting, analyzing, and visualizing data, allowing you to turn your marketing data into opportunities.
Supermetrics offers a wide range of connectors, including a Supermetrics Looker Studio connector, (formerly Data Studio). With Supermetrics, you can connect many your data sources into Looker, create comprehensive reports, and visualize your data in a way that makes sense to you and your team.
Benefits of Using Supermetrics connector
Simplify Your Data Collection
With Supermetrics, you can pull data from multiple sources into one data source, such as Google Sheets or a data warehouse. This means you no longer need to manually collect data from different platforms, saving you time and reducing the risk of errors.
Streamline your marketing data Reporting
Supermetrics helps you to create informative and insightful dashboards. You can exploit Supermetrics for Data Visualization and create custom charts to illustrate your data. The dashboard feature allows you to create a report that offers a comprehensive view of your business performance at a glance.
Enhance Your Data Analysis with data blending
With data blending capabilities of Supermetrics, you can combine data from different sources to gain deeper insights. For example, you can blend your Google Ads data with Google Analytics data to understand how your ad campaigns are driving website traffic and conversions.
Supermetrics Support
Supermetrics provides comprehensive support to its users. Whether you need help connecting your data sources to Looker, using the Supermetrics connector, or creating Looker templates, the Supermetrics support team is there to assist you.
How to Connect Supermetrics to Looker Studio connector
To connect Supermetrics with Looker Studio, you must first have an account in both tools. Then, from Looker, you can select Supermetrics as your data connector. After that, you will only need to enter your Supermetrics credentials and select the data sources you want to include in your reports and dashboards.
Once you have set up the integration, you will be able to start fetching and loading your data directly into Looker Studio. This will allow you to visualize and analyze your data efficiently, and then make decisions based on accurate and up-to-date information.
List of data sources that connect with Google Looker Studio (Formerly Datastudio)
This is the list of the 115 platforms from which you can obtain metrics through Supermetrics for Google Looker Studio:
ActiveCampaign
Adform
Adjust
Adobe Analytics
AdRoll
Adtraction
Affluent
Ahrefs (legacy)
Amazon Ad Server (Sizmek)
Apple Public Data- Apple Search Ads
AppsFlyer
Awin
Bambuser
Basis
Bing Webmaster Tools
Brevo
CallRail
Campaign Monitor
Capterra PPC- Capterra Reviews
Celtra
Clockify
Criteo
DoubleVerify
Everflow
Facebook Ads- Facebook Insights
- Facebook Political Ads
- Facebook Public Data
Flashtalking
G2 Reviews
Glassdoor Reviews
Google Ad Manager
Google Ads
Google AdSense
Google Analytics- Google Analytics 4
Google BigQuery
Google Campaign Manager 360
Google Display & Video 360
Google My Business
Google Play Reviews
Google Search Ads 360
Google Search Console
Google Trends
Harvest
HubSpot (< 100k contacts)- HubSpot (Unlimited contacts)
Ignite
Impact
Indeed Reviews
Instagram Insights- Instagram Public Data
Integral Ad Science
IQM
JSON/CSV/XML
Klaviyo
LinkedIn Ads- LinkedIn Company Pages
LiveIntent
MailChimp
Matomo
MediaMath
Microsoft Advertising (Bing)
Moz
Omnisend
Optimizely
Outbrain Amplify
Partnerize
Piano Analytics (AT Internet)
Pinterest Ads- Pinterest Organic
- Pinterest Public Data
Piwik PRO
Quantcast
Quora Ads
Rakuten Advertising
Readpeak
Reddit Public Data
RTB House
Searchmetrics
Semrush Analytics
Shopify
Simplesat
Smarp
Snapchat Marketing
Snowflake
Spotify Ads
StackAdapt
Stripe
Taboola
Teads
The Trade Desk
TikTok Ads- TikTok Organic
Tradedoubler
Tripadvisor Reviews
Tumblr Public Data
Vimeo Public Data
VKontakte Public Data
X Ads (Twitter)- X Organic (Twitter)
- X Public Data (Twitter)
Xing Ads
Yahoo DSP- Yahoo Native Ads
- Yahoo! Japan Display Ads
Yahoo! Japan Search Ads
Yandex.Direct- Yandex.Metrica
Yelp Reviews
Yext
YouTube
Zemanta
Supermetrics Pricing and Plans
In April 2024, Supermetrics leveled up its game with an enhanced deal for Looker Studio starting at $29 USD per month (annual payment), granting access to 4 data sources and 3 of their linked accounts. This plan is tailor-made for entrepreneurs, freelancers, or small agencies.
The new prices and packages were rolled out to provide a more competitive offering and allow small businesses to leverage the platform at a more attractive entry cost.
“We expect our new pricing and packaging to be more competitive against low-cost competitors. Our new packages scale easily with customer usage growth, as prices increase in line with provided value”.
Excerpt from Supermetrics media release
14-Day Free Trial
Before you commit to a pricing plan, Supermetrics offers a 14-day free trial of Supermetrics for Data Studio. It allows you to test the features and see if it’s the right fit for your business.
Looker Studio Templates – Dashboards
Looker Studio templates provide a pre-designed layout for your reports. These templates can be a great starting point, especially if you’re new to Looker. You can find templates for various types of reports, including marketing, sales, financial, and more. Some templates are specifically designed to work with Supermetrics, making it even easier to create comprehensive and insightful reports.
+200 Looker Studio FREE templates
Supermetrics for Google Data Studio vs. Supermetrics for Google Sheets
The main difference between the two products is the destination of the data:
| Item to evaluate |  Looker Studio |  Google sheets |
|---|---|---|
| Destination | Google Looker Studio | Google sheets |
| Trial period | 14 days | 14 days |
| Cheap plan | USD $37 (monthly payment) | USD $37 (monthly payment) |
| Data sources available with the cheapest plan | 4 | 4 |
| Data refresh | Almost real time | Weekly (Automated) |
| Data blending | Metrics and dimensions between data sources through the tools and compatibility in Looker Studio. | Metrics and dimensions between data sources manually. |
Turn your Marketing Data into opportunity
With tools like Google Data Studio, Supermetrics, Hub, and API, you can easily create reports to connect all your data sources in one place. Whether it’s Facebook Ads data, data in Google Analytics, or social media data, Supermetrics helps you pull granular and new data to add to your reports. The visualization capabilities of Looker Studio, combined with powerful connectors, make it easy to drive all your data sources and create powerful insights.
My opinion about Supermetrics Google Looker Studio
Supermetrics Looker Studio is the fastest and most effective way to create marketing reports, you just need to have the credentials and link the tools. Thanks to the extensive library of free templates you get 90% of the work done. It is very satisfying to open your dashboard and find all the data you need instantly updated and you can focus exclusively on analysis and decision making.
Pros and cons of Supermetrics for Looker Studio
Pros of Supermetrics Looker Studio
- No need to export, download and paste csv files from advertising or organic platforms.
- No more updating tedious files every day, week, month, etc, in .ppt, .xls. or spreadsheets.
- Save time downloading files and use it for analysis and a real good presentation of recommendations.
- Create your own dashboards and you can share them with whoever you need, you choose the privacy and you only need a Google account, access to the platforms and Supermetrics.
- Get access to galleries of free report templates that save you hours of work.
Cons Supermetrics Looker Studio
- Supermetrics is a paid tool.
- Supermetrics Looker Studio is not a cheap tool to start with but it is the best and most trusted on the market; however, check your budget and if you have several clients with different data sources, you can work with Supermetrics Google Sheets as an alternative.
Conclusion
Supermetrics Looker Studio is a powerful tool that can transform how you collect, analyze, and visualize your data. With its robust connector, data blending capabilities, and versatile charts, you can turn your marketing data into opportunities.
Whether you’re new to data analytics or a seasoned pro, Supermetrics can simplify your workflow, save you time, and provide valuable insights that can drive your business forward.
Supermetrics
#1 Recommendation
- They dropped their prices!
- The most popular tool on the market.
- +10 years of experience.
- +110 data sources available.
- 4.4 Rating on Capterra, 4.4 on G2.
Frequently Asked Questions
Can I use Supermetrics with other Google platforms?
Yes, Supermetrics is compatible with a variety of Google platforms, including Google Ads, Google Analytics, and Google Sheets.
How often do data refreshes happen in Supermetrics Looker Studio?
Each time you consult your dashboards, the data is refreshed as up-to-date as possible depending on the source of the data.
Yes, you can easily share your reports with others by clicking the ‘Share’ button in Looker. You can also schedule automatic report deliveries to specified email addresses.
What happens to my data if I decide to stop using Supermetrics?
If you decide to stop with Supermetrics, your data will remain in your original data sources. Supermetrics doesn’t store your data; it only helps to pull and analyze it.
How to Add Supermetrics Charts for Looker Studio
One of the key features of Supermetrics is its ability to create and customize charts. Supermetrics charts for Looker Studio help you to view and use data in a more meaningful + understandable way. Here’s how to add Supermetrics charts to your Looker Studio reports:
- Open the report where you want to add a chart.
- Click on the ‘Add a chart’ option.
- Choose ‘Supermetrics‘ as your data source.
- Select the type of chart you want to add (e.g., bar chart, pie chart, line chart).
- Choose the metrics you want to include in your chart.
- Customize your chart’s design and layout as needed.
- Save your chart to your report.
How to Use Supermetrics for Data Studio connector
Supermetrics for Data Studio is a connector that allows you to pull data from various marketing platforms into Looker Studio. Here’s how to utilize Supermetrics for Data Studio:
- Install the Supermetrics connector in Looker Studio.
- Connect your desired data sources (e.g., Google Ads, Facebook Ads, Google Analytics).
- Use the data source connectors to pull data into your Looker reports.
- Create some Supermetrics charts to display your data visually.
- Share your reports with your team or clients directly from Looker Studio.
Remember, with the Supermetrics Looker Studio integration, you can move your marketing data from different platforms into one central location, making it easier to analyze and visualize.
How to create a comprehensive data studio report with Supermetrics?
To create a report with Supermetrics, you first need to connect your data sources to Supermetrics. Then, you can easily pull the data into Data Studio and create visually appealing dashboards and reports using the available tools and features. Through Supermetrics Data Studio, you can streamline the reporting process and gain valuable insights from your data.
How to visualize your data using Supermetrics and Google Looker Studio?
To effectively visualize your data using Supermetrics and Looker Studio, you can start by connecting your data sources through Supermetrics to extract and consolidate your data. Then, use Looker to create customized and interactive dashboards that allow you to chart your data in a meaningful way. By utilizing the features and tools offered by both Supermetrics and Looker Studio, you can analyze and present your data in a visually engaging and insightful manner.
What is the relationship between Supermetrics and Looker Studio reports?
Supermetrics is a third-party tool that can be integrated with Looker Studio to pull data from various sources and create comprehensive and customizable reports. By using Supermetrics with Looker Studio, users can access a wide range of data sources and leverage advanced reporting capabilities to gain deeper insights into their data.
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