The world of marketing runs on data. From understanding your audience to optimizing your ad spend, data is key. However, managing that data can be time-consuming and complex, especially when it comes from multiple sources. That’s where Supermetrics Google Sheets comes in. This powerful tool helps you streamline your data management, providing a straightforward way to pull granular marketing data from the sources that matter most, directly into Google Sheets.
In this comprehensive guide, we will delve into the world of this tool, exploring its features, benefits, and how it can accelerate your marketing and sales efforts. We will take you through the process of setting up and using Supermetrics Google Sheets, and how to make the most of its capabilities to streamline your reports and gain insightful data.
Whether you’re a seasoned marketer, a data analyst, or a small business owner looking to level up your marketing game, this guide is for you. Read on to discover how Supermetrics can transform your Google Sheets into a powerful data hub.
Content
- 1 Understanding Supermetrics for Google Sheets
- 2 Accelerate your dashboards: Getting Started with Supermetrics
- 3 Maximizing Your Use of Supermetrics in marketing and sales
- 4 Differences between Supermetrics Google sheets and Google Data Studio (Looker Studio)
- 5 How much is Supermetrics for Google Sheets?
- 6 14-day Free Trial
- 7 My opinion about Supermetrics Google sheets
- 8 Conclusion and Next Steps
- 9 Frequently Asked Questions
Understanding Supermetrics for Google Sheets
This is a powerful data integration tool that allows you to import data from various advertising and social media channels directly into Google Sheets. It helps to optimize your reports, providing you with the exact metrics you want, without the need for manual data entry or manipulation.
What is Supermetrics for Google Sheets?
Supermetrics Google Sheets is a Google Workspace add-on. It’s a connector that links your Google Sheets to different data sources like Google Ads, data from Facebook Ads, Google Analytics, Microsoft Advertising, web analytics, advertising platforms and many others. This integration allows you to pull granular data into Google Sheets directly.
Why Use Supermetrics add-on?
It helps you pull granular marketing data from Google and the marketing sources that matter, enabling you to automate your reports, and gain critical insights. Here’s why you should consider using it:
- Integration with Multiple Data Sources: Supermetrics supports over 100 marketing sources, including Google Analytics, Meta Ads, Microsoft Advertising, social media platforms and many others. This means you can gather all your data directly in one place.
- Automated Reporting: Supermetrics helps you automate your reporting process. You can schedule your data to refresh automatically, reducing the time spent on manual updates.
- Granular Data: You can select the exact metrics you want to move from your go-to platforms to your sheet. This allows for more detailed, customized reporting.
- Ease of Use: It integrates directly into Google Sheets, meaning you can access and manipulate your data without ever leaving your sheet.
List of Supermetrics for Google Sheets data sources (Sources that matter)
This is the list of the 117 connectors available from where you can obtain metrics through Google sheets:
ActiveCampaign
Adform
Adjust
Adobe Analytics
AdRoll
Adtraction
Affluent
Ahrefs (legacy)
Amazon Ad Server (Sizmek)
Apple Public Data- Apple Search Ads
AppsFlyer
Awin
Bambuser
Basis
Bing Webmaster Tools
Brevo
CallRail
Campaign Monitor
Capterra PPC- Capterra Reviews
Celtra
Clockify
Criteo
Database
DoubleVerify
Everflow
Facebook Ads- Facebook Insights
- Facebook Political Ads
- Facebook Public Data
Flashtalking
G2 Reviews
Glassdoor Reviews
Google Ad Manager
Google Ads
Google AdSense
Google Analytics- Google Analytics 4
Google BigQuery
Google Campaign Manager 360
Google Display & Video 360
Google My Business
Google Play Reviews
Google Search Ads 360
Google Search Console
Google sheets
Google Trends
Harvest
HubSpot (< 100k contacts)- HubSpot (Unlimited contacts)
Ignite
Impact
Indeed Reviews
Instagram Insights- Instagram Public Data
Integral Ad Science
IQM
JSON/CSV/XML
Klaviyo
LinkedIn Ads- LinkedIn Company Pages
LiveIntent
MailChimp
Matomo
MediaMath
Microsoft Advertising (Bing)
Moz
Omnisend
Optimizely
Outbrain Amplify
Partnerize
Piano Analytics (AT Internet)
Pinterest Ads- Pinterest Organic
- Pinterest Public Data
Piwik PRO
Quantcast
Quora Ads
Rakuten Advertising
Readpeak
Reddit Public Data
RTB House
Searchmetrics
Semrush Analytics
Shopify
Simplesat
Smarp
Snapchat Marketing
Snowflake
Spotify Ads
StackAdapt
Stripe
Taboola
Teads
The Trade Desk
TikTok Ads- TikTok Organic
Tradedoubler
Tripadvisor Reviews
Tumblr Public Data
Vimeo Public Data
VKontakte Public Data
X Ads (Twitter)- X Organic (Twitter)
- X Public Data (Twitter)
Xing Ads
Yahoo DSP- Yahoo Native Ads
- Yahoo! Japan Display Ads
Yahoo! Japan Search Ads
Yandex.Direct- Yandex.Metrica
Yelp Reviews
Yext
YouTube
Zemanta
Accelerate your dashboards: Getting Started with Supermetrics
- Installing the Supermetrics: To start using it, you first need to install the Supermetrics add-on to your Google Sheets. Open a new sheet, click on ‘Add-ons’ in the menu, then select ‘Get add-ons’. In the Google Workspace Marketplace, search for Supermetrics, and click ‘Install’.
- Connecting to Your Data Source: Once you’ve installed the add-on, the next step is to connect it to your data source. You can do this by opening the Supermetrics sidebar in your Google Sheets, selecting ‘Data source’, and then choosing your desired platform from the list. You will then be prompted to log in to the selected connector and grant Supermetrics the necessary permissions to access your data.
Maximizing Your Use of Supermetrics in marketing and sales
Using Templates for more insights
It offers a range of pre-made templates for various channels and use cases. These templates provide a quick and easy way to get started with your reporting, and can be customized to suit your specific needs.
Integrating Data from Multiple Sources
With Supermetrics, you can combine data from different sources into a single report. This allows for cross-channel reporting and attribution, helping you to gain a more holistic view of your marketing performance.
Making Use of Advanced Features
This tool offers a range of advanced features to help you get the most out of your data. These include features like data blending, which allows you to combine data from different sources; and data transformation, which allows you to manipulate your data within Google Sheets to gain deeper insights.
Differences between Supermetrics Google sheets and Google Data Studio (Looker Studio)
The key difference between Supermetrics Google sheets and Supermetrics Looker Studio lies in the data delivery destination: Sheets Vs Looker Studio. Let’s look at some other specific differences:
| Item to evaluate |  Google sheets |  Looker Studio |
|---|---|---|
| Destination | Google sheets | Looker Studio |
| Trial period | 14 days | 14 days |
| Cheapest package | USD $37 (monthly payment) | USD $37 (monthly payment) |
| Data sources with the cheapest package | 4 | 4 |
| Data refresh | Weekly (Automated) | Almost real time |
| Data blending | Metrics and dimensions between data sources manually. | Metrics and dimensions between data sources through the tools and compatibility in Looker Studio. |
How much is Supermetrics for Google Sheets?
In April 2024, Supermetrics leveled up its game with an enhanced deal for Sheets starting at $29 USD per month (annual payment), granting access to 4 data sources and 3 of their linked accounts. This plan is tailor-made for entrepreneurs, freelancers, or small agencies.
The new prices and packages were rolled out to provide a more competitive offering and allow small businesses to leverage the platform at a more attractive entry cost.
14-day Free Trial
Supermetrics offers a 14-day free trial, allowing you to test out its features and see how it can benefit your business before committing to a paid plan. To start your free trial, simply visit the Supermetrics website, select “Try for free”, and follow the prompts to set up your account.
My opinion about Supermetrics Google sheets
Supermetrics Google Sheets is the best way to start in data visualization. Thanks to the delivery of raw data in tables, it is straightforward to start learning how concepts like metrics, dimensions, filters, etc, work to automate reports. This tool works great for entrepreneurs just beginning or wanting to invest a manageable amount of money in this kind of report. Remember that working with Sheets has certain restrictions when presenting large volumes of data or historical data from tens of thousands of cells onwards; I recommend using other alternatives.
Another exciting advantage is the combination of data between data sources. When I talk about this, I mean combining, for example, in a single report: Google Ads + Meta or Google Analytics + Shopify (or all of the above). Using Google sheets is the easiest and most versatile way to do this combination. For example, use a few functions and formulas to add up all the KPIs and Boom! You already have a summary of all the Google Ads + Meta media impressions that impacted your website visits. This is one of the easiest ways to do it without the headache of combining data in Looker and without the need to write a single line of code.
Pros and cons of Supermetrics for Google Sheets
Advantages of Streamline with Supermetrics Google Sheets
- You don’t have to export, download and paste CSV files from advertising or organic platforms.
- You don’t have to update tedious files in .ppt or .xls every day, week, month, etc.
- You save time downloading files. Use it for analysis and presentation of recommendations.
- You create your own dashboards and can share them with whoever you need. You choose the privacy, and you only need a Google account, access to the platforms, and Supermetrics.
- You can access galleries of free report templates that save you work hours.
Disadvantages Supermetrics Google Sheets
- Supermetrics is a paid tool.
- It is not the best choice for large volumes of data or data that occupy more than tens of thousands of cells as it can slow down the browser.
Conclusion and Next Steps
Supermetrics Google Sheets is a powerful tool that can help you streamline your marketing data management, saving you time and providing you with deeper insights. Whether you’re looking to automate your reporting, pull granular data from multiple sources, or simply make your marketing data more manageable, Supermetrics can help.
Your next steps should be to:
1. Install the Supermetrics add-on for Google Sheets.
2. Connect to your data sources.
3. Start pulling and analyzing your data.
Supermetrics
#1 Recommendation
- They dropped their prices!
- The most popular tool on the market.
- +10 years of experience.
- +110 data sources available.
- 4.4 Rating on Capterra, 4.4 on G2.
Frequently Asked Questions
Can I use Supermetrics with Excel or other spreadsheet software?
Yes, it also integrates with Microsoft Excel and offers a standalone product, Supermetrics Hub, which supports data integration with various BI tools and data warehouses.
Can I pull data from multiple sources into a single report?
Yes, Supermetrics data supports integration from over 100 data sources, allowing you to create comprehensive, cross-channel reports.
Can I automate my reports with Supermetrics?
Yes, Supermetrics API offers features that allow you to automate your reporting, including scheduled data refreshes and automatic email notifications.
Is there a free version of Supermetrics?
Supermetrics offers a 14-day free trial, during which you can test out its features and capabilities. After the trial period, you’ll need to subscribe, set a budget, and purchase a plan to continue using the service.
How do I get started with Supermetrics?
To get started, you’ll need to install the add-on to your Google Sheets, connect to your data sources, and start creating queries to pull your data.
Colombian publicist with 8+ years of experience in media planning, web analytics, organic SEO positioning, web content creation, blogging, Adsense, Wordpress, and one or two other more little tricks. Enthusiast of horror movies and death metal 🤘