Supermetrics Instagram

Since December 2018, Supermetrics announced its new functionality to pull data from Instagram directly. You can now pull data from Instagram Insights and Instagram Public Data into Google sheets, Excel online and 365 or Google Data Studio spreadsheets.

Supermetrics for Instagram and its products.

Supermetrics has different solutions to extract data directly from the source. These are the most popular Supermetrics Instagram products:

These dashboards are made possible by the Supermetrics connector:

Supermetrics connector for Instagram

Instagram connectors are available for Google Data Studio and as a spreadsheet add-in for Excel online, Office 365 and Google Sheets. Here’s what you’ll find in each:

Supermetrics Instagram Insights

Supermetrics instagram insights will allow you to connect your Business accounts to extract the information you need. To do this you will first need to connect your Instagram account with your Facebook Business Manager, Supermetrics will initially request access to Facebook to work. These are some of the metrics you will be able to get in your reports:

Supermetrics Instagram Insights metrics

Followers
Follows
Profile views
Profile impressions
Profile reach
Engagement
Comments
Reach
Photo & video impressions
Photo & video reach
Video views
Stories

Supermetrics Instagram Insights dimensions

And of course, some of the dimensions through which you can organize the information:

Date
Profile ID
Instagram ID
Post ID
Post type
Post URL
Post caption
Gender
Age
Country
Region
City

Supermetrics Instagram stories

Instagram stories are also covered by Supermetrics by extracting data from their metrics. This is the information you can extract from your stories with Supermetrics:

Story exits
Story impressions
Story reach
Story replies
Taps forward
Taps back

Supermetrics Public Data

Supermetrics Public Data is a connector used to monitor other Instagram accounts and even hashtags. There are 3 possibilities to extract information:

Profile information
Profile posts
Posts search

This way you can make a small study of competition and even a social listening of what is happening around a hashtag or a trend. It is clear that you will not have all the deep information such as reach or impressions but you will be able to get all the metrics and public dimensions such as the number of comments, likes, followers and the names of users involved.

With this data is more than enough to monitor and make comparative analysis of your Instagram accounts to make decisions about strategy, content types, formats, etc.