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200 FREE Looker Studio Templates (Formerly Google Data Studio) Upgrade Your Reporting Game in 2024

In 2016, Google surprised us with their platform Google Data Studio for crafting reports with seamless connectivity, all for free within their own product suite. Fast forward to 2024, they decided to rebrand it as Looker Studio with a host of new functionalities. This has become a game-changer in the realm of report creation and data sharing, eliminating the tedious chore of downloading .csv files and manual updates. Below, you will discover a compilation of over 200 Looker Studio templates that you can leverage to build your own customized dashboards.

Content

200+ Google Data Studio templates

Select the template category you need or scroll down

Ads

PPC (48)
Google Ads (48)
Adwords (48)
Facebook Ads (24)
LinkedIn Ads (7)
Keywords (3)
Campaigns (4)
Budget (3)
Adroll (1)
Amazon (2)
Doubleclick (2)
Display & Video 360 (2)
Search Ads 360 (2)
Criteo (1)
Adform (1)
Paid search (48)
Twitter Ads (1)
TikTok Ads (5)
Adsense (1)
Taboola (1)

Analytics

Universal Analytics (7)
Google Analytics (10)
GA4 (10)
AWS (1)
Seller Central (1)
Adobe (1)
Twitter Analytics (1)
Spotify (1)
Shopify (3)

Social

LinkedIn (4)
Youtube (8)
Instagram (10)
Facebook insights (15)
Twitter (1)
Pinterest (2)
Snapchat (1)

SEO

SEO (12)
Search Console (4)
SemRush (3)
Google my Business (6)
Ahrefs (4)
MOZ (1)
Screaming frog (1)
Bing (1)

Mailing

Mailchimp (4)
Active Campaign (1)

Automation

Hubspot (4)
Pipedrive (1)
Klaviyo (2)
Calendly (1)

Looker Studio Templates (Formerly Google Data Studio)

Also known as Data Studio templates, these are templates for visualizing information and streamlining our work. To use this collection of templates from Google products such as Google Ads, Google Analytics, Google Search Console, YouTube, etc., all you have to do is connect to your Google account. To use templates that connect different data sources like Facebook, LinkedIn, or Instagram, you will need to employ a connector such as Supermetrics Looker Studio.

Why is Data Studio one of marketing’s best buddies?

Looker Studio saves a ton of time on data downloading and organization. Those in the marketing game know how long it can take to whip up a marketing report using PowerPoint or Excel. Looker streamlines the reporting process with the help of various connectors – you might not even have to start from scratch. Plus, you’ll find over 200 templates for digital marketing reports from top data sources like Google Ads, Analytics, or Facebook Ads.

FREE marketing Dashboards

Get your FREE marketing report templates here using Looker Studio as a killer add-on to showcase charts and tables for your clients and marketing squad. Streamline your reporting process and cut straight to the insights

  • Index for use and setup
  • Includes a glossary
  • Crafted by the Google team

This Looker template provides you with an overview of your account performance, including CPA and ROAS trends. You can assess both the overall account performance and the generated conversion funnel. Moreover, it offers a glimpse into available branding metrics, allowing you to analyze the impact of Youtube, Display, or Discovery ads in specific geographical areas.

Data sources
Made by Looker Studio Team

  • Set up guide
  • Step-by-step setup
  • Crafted by Google’s team
  • You must have active experiments

This Data Studio template helps you analyze and compare the performance of your test campaigns with the base campaigns, showcasing details such as dates, status, and expenses. It allows you to view a summary of active test campaign performance, comparing them to the base campaigns, both globally and on a weekly basis. It also displays incremental queries driven by the test campaigns and defines the dimensions and metrics used.

Data sources
Made by Looker Studio Team

  • Step-by-step setup
  • Crafted by Google’s team

This Looker template assists you in tracking and enhancing the setup of automation for search network campaigns, facilitating optimization by displaying expenses and their distribution across key automation categories, while providing detailed insights into the automation configuration of all ad groups within selected accounts.

Data sources
Made by Looker Studio Team

  • Comes with an index for use and configuration
  • Highly detailed
  • Requires the store setup to be 100% OK
  • Developed by the Google team

This Looker template tracks the online/offline revenue and profitability of products by type, category, tag, and brand. It offers a detailed analysis of products, pricing, custom tags, brands, SKUs, and categories, breaking down revenue, average prices, costs per order, interaction rates and conversions, as well as information on revenue-generating products, ad spend-consuming products, or products with low interaction.

Data sources
Made by Looker Studio Team

  • Breakdown of campaigns, ad groups, and ads
  • Includes Glossary
  • Specialized in Discovery

Campaign Performance on Google Ads Discovery

This Looker Studio template provides a comprehensive analysis of performance on Google Ads Discovery, showcasing essential metrics such as clicks, impressions, CTR, and conversions. It includes detailed breakdowns by campaign, interactive visualizations to identify trends, period comparisons, and filters to segment data based on dimensions like devices, locations, and audiences, ultimately optimizing data-driven decision-making.

Data sources
Made by Looker Studio Team

  • Responsive Ads Breakdown
  • Spot the Top Performers
  • Created by the Google Team

Performance of Google Ads

This Looker Studio template for Google Ads performance provides a detailed and visually interactive analysis of key metrics such as impressions, clicks, CTR, CPC, total cost, and conversions. It allows for data segmentation by time, campaigns, ad groups, and keywords, making it easier to identify trends and areas for improvement. It also offers an analysis of ad types and performance of RSA (Responsive Search Ads).

Data sources
Made by Looker Studio Team

  • Comes with an index for use and configuration
  • Includes a Glossary
  • Created by the Google team

Impression Share in Google Ads

This Looker Studio template is designed to provide a detailed view of the performance of advertising campaigns on Google Ads in terms of impressions share. It makes it easy to track and analyze the share of impressions of a campaign in relation to the total impression opportunities available. Key points addressed include impression metrics, impressions share, trends over time, and comparisons between different campaigns.

Data sources
Made by Looker Studio Team

  • Compelling funnel view
  • Easy to grasp
  • Single data source for setup

This Looker Studio template provides a visual representation of the marketing process in Google Ads. It presents a funnel that highlights the different key aspects of a advertising campaign’s performance, from initial visibility to final conversion, also taking into account the costs involved at each stage.

Data sources
Made by Search Foresight

  • Analyzing the impact of paid campaigns
  • Behavior metrics

Looker Media Template

This template focuses on showcasing the impact of Google Ads and social media on a website. Through this template, users can visually see clearly and in detail how Google Ads campaigns and social media activities interact with website traffic and overall performance.

Data sources
Made by Whole Whale

  • 5 pages with various dimensions
  • Only Shopping campaigns
  • Displays auction statistics

Performance of Shopping Campaigns

This template focuses on showcasing detailed and visually appealing information about the performance of advertising campaigns for shopping on Google Ads. Through interactive panels and well-structured reports, users can analyze key metrics, identify trends, and make informed decisions to optimize their online marketing strategies.

Data sources
Made by Looker Studio Team

  • Boosting Impression Potential
  • Ad Types and Keywords
  • Crafted by the Google Team

Impression Share Overview

This Looker Studio template delivers key metrics related to impression share in ads and keywords. This tool offers a detailed and visually appealing glimpse of the data to assist users in making more informed decisions in their Google advertising strategies.

Data sources
Made by Looker Studio Team

  • Key Takeaways
  • Crafted by the Google team

Impression share on Google Search Network

This Looker template focuses on analyzing the Impression Share and the percentage of missed opportunity in campaigns. This tool empowers users to visually and interactively grasp the data related to their Google Ads advertising campaigns.

Data sources
Made by Looker Studio Team

  • Key Takeaways
  • Crafted by the Google team

This Looker template focuses on analyzing the Impression Share and the percentage of lost opportunity in display campaigns. This tool empowers users to visually explore and deeply understand their advertising campaign data on Google Ads.

Data sources
Made by Looker Studio Team

  • Auction Stats
  • Specialized for Shopping
  • Made by Google Team

This Looker Studio template focuses on providing auction statistics at different levels to help users better understand the performance of their advertising campaigns on Google Ads Shopping. This template offers a detailed overview of key metrics related to ad auctions, allowing users to analyze and optimize their online advertising strategies.

Data sources
Made by Looker Studio Team

  • Local campaigns
  • Easy setup
  • Made by the Google team

Local Google Ads campaigns

This Looker template focuses on local store campaigns, providing a detailed and personalized view of specific advertising strategies for local stores. It allows you to identify areas for improvement and make more informed decisions to optimize your marketing efforts.

Data sources
Made by Looker Studio Team

  • Interactive data and date selection
  • Single data source
  • Created by the Google team

This Looker Studio template provides a comprehensive overview of key metrics related to Google Ads campaigns. With this template, users can interactively visualize important data on their ad performance in an engaging manner. The information provided in the template can help you analyze and gain a better understanding of the impact of your online advertising campaigns.

Data sources
Made by Looker Studio Team

  • Auction metrics at different levels
  • Easy setup
  • Made by the Google team

This Looker Studio template provides statistics related to auctions for search campaigns. Through this template, users can access detailed data and relevant metrics to optimize their advertising campaigns on Google Ads.

Data sources
Made by Looker Studio Team

  • 3 pages with metrics across various dimensions
  • Additional device dimension included
  • Crafted by the Google team

This Looker Studio template zeroes in on the performance of video campaigns and ad groups, serving up key insights on video ad performance that empower users to analyze and optimize their advertising strategies on Google Ads effectively.

Data sources
Made by Looker Studio Team

  • Easy setup
  • Includes glossary
  • Made by Google team

This Looker Studio template is tailored to assess the performance of display campaigns by account, campaign, ad group, and demographic and geographic segments. This tool provides detailed and visually appealing insights into the advertising campaign performance on Google Ads, enabling users to analyze and make informed decisions to optimize their marketing strategies.

Data sources
Made by Looker Studio Team

  • Key metrics overview
  • Breakdown by ad groups
  • Made by the Google team

This resource is designed to provide a detailed insight into campaign performance by ad group. Focusing on enhancing data analysis through interactive dashboards and visually appealing reports, it facilitates making more informed campaign decisions.

Data sources
Made by Looker Studio Team

  • Trends according to the days of the week
  • Created by the Google team

Daily Google Ads campaigns

This Looker template stands out for its ability to analyze and visualize the performance of Google Ads advertising campaigns over time, specifically breaking down the information on a daily basis.

Data sources
Made by Looker Studio Team

  • Analysis by ad types
  • Brought to you by the Google team

This Looker tool is all about serving up key data based on the type of ad. It makes it easy to visualize and interactively analyze data with custom dashboards and eye-catching graphics. You can dive into detailed information on ad performance, spot important trends, and fine-tune your marketing strategy.

Data sourcess
Made by Looker Studio Team

  • Exclusive analysis of video campaigns
  • 6 pages featuring additional video breakdown metrics
  • Crafted by the Google team

This template is designed to track the performance of video campaigns on YouTube. It grants access to a detailed report that provides a clear view on how advertising campaigns are performing on this platform. The template offers essential metrics and data that aid in assessing the success of video campaigns, crucial for optimization and making informed decisions.

Data sources
Made by Looker Studio Team

  • Comparison between ad positions on the SERP
  • Analysis of top and secondary positions
  • Made by the Google team

Ad placement in Google Ads

This Looker Studio template in the Google Ads category is focused on providing insights into ad performance based on their placement. It aims to uncover performance differences between top positions and others in the search network through indicators such as CTR, conversion rate, and cost metrics.

Data sources
Made by Looker Studio Team

  • Device-focused
  • Performance comparison
  • Made by Google team

The template specializes in evaluating campaign performance based on the device utilized. With this tool, it’s possible to analyze and visually display the results of advertising campaigns interactively, segmented by the different devices used by users. This facilitates trend identification, performance comparison across different device types, and marketing strategy optimization for maximizing return on investment.

Data sources
Made by Looker Studio Team

  • Key performance indicators for comparison
  • Made by the Google team
  • Available at different tiers

This tool specializes in evaluating campaign performance based on geographic location. It allows users to interactively and detailedly observe how their advertising campaigns are operating in different geographic areas. By focusing on geolocated data analysis, it provides valuable insights into performance across various regions. This enables users to make strategic and data-driven adjustments to enhance their marketing strategies.

Data sources
Made by Looker Studio Team

  • Easy setup
  • Developed by Google’s team

This tool enables you to examine and visualize the performance of TrueView for video and Discovery campaigns in an interactive manner. With this template, users can thoroughly evaluate the results of their advertising campaigns, making it easier to make informed and strategic decisions.

Data sources
Made by Looker Studio Team

  • Metrics Comparison Table
  • Campaign Breakdown

Summary of Google Ads campaigns by device

This Looker Studio template offers an overview of Google Ads advertising campaigns, with a focus on the device dimension. It showcases key metrics to evaluate campaign performance across different devices, enabling analysis and optimization for effectiveness. Highlights include essential data for assessing how campaigns perform on various types of devices.

Data sources
Made by Hexe Data

  • Trend graphs featuring key metrics
  • Breakdown by device
  • Comparative table of campaigns

Google Adwords (Google Ads) Dashboard

This Looker Studio template is crafted to deliver a comprehensive report on campaign performance in Google Ads. It comprises various key metrics such as clicks, impressions, CTR, costs, and conversions, among others. With this tool, users can visually and systematically monitor and analyze the performance of their advertising campaigns in Google Ads, which streamlines decision-making and campaign optimization.

Data sources
Made by Christian Penseler

  • Pie charts to grasp campaign performance
  • Comparative tables of campaigns by weekly period
  • Overall performance metrics

This Looker Studio template focuses on providing a comprehensive analysis of the data associated with campaigns on Google Ads. Users can reference key metrics such as campaign performance, advertising spend, conversions, and other relevant information. It is useful for gaining a complete and detailed view of campaigns to optimize their performance.

Data sources
Made by Catchr

  • Funnel Dashboard
  • Comparisons of progression between different stages
  • Featuring pertinent metrics of ecommerce events

This Looker Studio template is crafted to dissect and visually represent the conversion funnel of advertising campaigns on Google Ads. It delves into click tracking, conversion rates at various stages of the funnel, and campaign optimization to enhance advertising performance.

Data sources
Made by Catchr

  • With funnel and its various stages in the process
  • With comparative tables

This Looker Studio template provides detailed and visual analysis of the conversion funnel stages in Google Ads advertising campaigns. The key points of this template include important metrics such as impressions, clicks, conversion rates, costs, and final results.

Data sources
Made by Catchr

  • 5 pages with distinct metrics and dimensions
  • Step-by-step guide for using the template
  • Simple setup

Integrated view of Google Ads

This Looker template is designed to provide analysis and data visualization related to advertising campaigns on Google Ads. The template offers insights on campaign performance, key metrics such as CTR, CPC, conversions, budget spent, among others. It enables easy comprehension and strategic decision-making based on data to optimize campaigns.

Data sources
Made by Catchr

  • Simplified campaign overview
  • Breakdown by device
  • Easy setup in a few steps

This Looker Studio tool provides a comprehensive overview of key metrics associated with Google Ads campaigns. It enables users to interactively explore and visually present essential data on the performance of their ads. The information included in this tool can be extremely valuable in evaluating and gaining a deeper understanding of the impact of your online advertising campaigns.

Data sources
Made by DataSlayer

  • 4 pages with varying depths
  • Charts and tables for deep analysis

With this slick tool from Looker Studio, you can dig into a comprehensive snapshot of the key metrics tied to your Google Ads campaigns. This tool lets you engage with critical data such as CTR, click volume, impressions, and conversions, enabling a deep dive into the performance of your online ads. This intel will be gold for grasping and assessing the impact of your online advertising efforts.

Data sources
Made by DataSlayer

  • With date filters
  • Various trend graphs and comparative tables,
  • Keyword analysis

Quality Score in Google Ads

This tool from Looker Studio provides a comprehensive overview of essential metrics linked to campaigns in Google Ads. Thanks to this tool, users can interact with crucial metrics and data, such as clicks, impressions, CTR, CPC, conversions, and conversion rate, allowing them to assess the performance of their ads. The information offered serves to analyze and understand more deeply the impact of online advertising campaigns.

Data sources
Made by Supermetrics

  • Time Trend Graphs
  • Date Filters
  • Metrics Map

This Looker template provides an overview of key performance indicators associated with Google Ads campaigns. You can leverage it to directly engage with various statistics and important data, such as CTR, click-throughs, impressions, and conversions, all in relation to your campaign performance. The insights offered will enable you to assess and gain a deeper understanding of the impact of your advertising campaigns.

Data sources
Made by Supermetrics

  • Complete with a guide on setup and usage
  • Provides an overview and performance breakdown by month, week, and day

This data visualization tool is built to offer a clear and analytical view of campaigns on Google Ads. It features fundamental metrics, graphs, and tables that make monitoring the performance of advertising campaigns a breeze.

Data sources
Made by Coupler

  • One-stop shop for setup
  • includes conversion funnel

This Looker Studio template provides a comprehensive view of advertising campaigns on Google Ads. You can dive deep into your ad performance, spot notable trends, and make strategic tweaks to fine-tune your advertising campaigns.

Data sources
Made by Direct Online Marketing

Keywords

  • Exclusive for keyword performance analysis
  • Analyzes keyword score and type
  • Developed by the Google team

Keyword Performance in Google Ads

This Looker Studio template allows for the interpretation and analysis of campaign performance through the keyword variable; in other words, measuring the performance of all keyword configurations to identify strengths and weaknesses that aid in optimization. It specifically caters to search network campaigns.

Data sources
Made by Looker Studio Team

  • Keyword metrics comparison table
  • Metrics compared across various levels: account, campaign, ad groups, ads
  • Crafted by the Google team

Performance of Google Ads search terms

This Looker Studio template provides a detailed and analytical view of the performance of search terms in your advertising campaigns. By leveraging interactive panels and graphics, you’ll gain deeper insights into the impact of your keywords on ad effectiveness, pinpoint improvement opportunities, and make informed decisions.

Data sources
Made by Looker Studio Team

  • Exclusive for keyword analysis in display campaigns
  • Made by the Google team

Keywords in Google Display Ads

This Looker Studio template focuses on the keyword performance dashboard in display campaigns. The interactive report available allows for a detailed examination and analysis of keyword performance in Google Display Ads campaigns. It provides essential metrics such as clicks, impressions, CTR, and costs, making it easy for users to optimize their strategy.

Data sources
Made by Looker Studio Team

Budget

  • Identify daily and hourly consumption
  • Easy to set up
  • Made by the Google team

Looker Studio template for budget insights allows for clear visualization of daily and hourly budget consumption through charts and tables, facilitating financial performance analysis and identification of peak budget exhaustion times.

Data sources
Made by Looker Studio Team

  • 11 pages to check by campaign type
  • Device dimension available
  • Crafted by the Google team

Missed opportunities due to Google Ads budget constraints

This Looker Studio template specializes in analyzing missed opportunities stemming from budget limitations and impression share. Through this tool, users can interactively and comprehensibly visualize crucial data that enables them to pinpoint areas where the potential of advertising campaigns in Google Ads is underutilized.

Data sources
Made by Looker Studio Team

  • Includes a diagram to easily track the percentage of total budget invested
  • Calculated fields to analyze ROAS (Return on Ad Spend)
  • Comparative tables for spend, CPA (Cost Per Acquisition), and conversions

Budget Management for Google Ads

This Looker Studio template focuses on Google Ads budget management. Its main goal is to assist users in controlling and optimizing advertising spend on Google Ads. It’s extremely useful for finding an efficient way to monitor and adjust the budget.

Data sources
Made by Catchr

Campaigns

  • Campaigns Overview
  • Created by the Google team

Overall State of Google Ads Campaigns

This template showcases the general status of campaigns of various types, including search, display, shopping, video, and app. Through this template, users can visually and interactively assess the performance of their advertising campaigns on Google Ads.

Data sources
Made by Looker Studio Team

  • Key metrics by campaign
  • Executive summary of KPIs
  • Made by the Google team

Campaign performance in Google Ads

This Looker Studio feature offers a dashboard focused on campaign performance. Its main goal is to provide a clear and effective visualization of advertising campaign performance, particularly in Google Ads.

Data sources
Made by Looker Studio Team

  • Key Metrics by Campaign
  • Executive Summary of Indicators
  • Made by the Google Team

Performance of Google Ads Campaigns

This Looker Studio resource offers a dashboard focused on the performance of campaigns. Its main objective is to provide a clear and effective visualization of the advertising campaigns’ performance, especially on Google Ads.

Data sources
Made by Looker Studio Team

  • Time trends with various metrics
  • Easy setup
  • Made by Google team

Campaign Trends in Google Ads

This template focuses on analyzing the performance of advertising campaigns and the evolution of their results over time. It provides a detailed and visually appealing view that allows evaluating how campaigns are performing on this advertising platform, facilitating both historical performance analysis and future results projection.

Data sources
Made by Looker Studio Team

Facebook Ads

  • All performance indicators included
  • Comparative ad tables
  • Age and demographic charts
  • Includes map data

Comprehensive Facebook Ads Template

This Looker Studio template is designed to provide a comprehensive analysis of advertising campaigns on Facebook. It includes key metrics, performance trends, audience segmentation, and demographic and geolocation data. It is useful for optimizing campaigns on the platform.

Data sources
Made by Analytics Help

  • Conversion Metrics Heatmap
  • Campaign Summary Table
  • Cost, Clicks, and Actions Trends

General Facebook Ads Report

This Looker Studio template focuses on the analysis of Facebook Ads advertising campaigns with a detailed breakdown by KPIs, campaigns, and countries. This template provides an overview of campaign effectiveness and conversions.

Data sources
Made by Supermetrics

  • Easy setup
  • Date filters, actions, and objectives.

Facebook Ads Report

This Looker template is designed to provide insights on campaign performance, showcasing key metrics and overall campaign effectiveness.

Data sources
Made by OWOX

  • Tables featuring metrics at various tiers
  • A singular data source to set up

Facebook Ads Deep Dive

This Looker template hones in on serving up key metrics for Facebook Ads campaigns, ad groups, and ads. Tailored to give a comprehensive and analytical overview of advertising campaign performance on Facebook, this template empowers users to visually assess critical metrics such as campaign performance, ad reach, audience engagement, among other pertinent aspects.

Data sources
Made by Catchr