Understanding the pricing of your data integration and visualization tools is crucial for budgeting and planning. If you’re considering Supermetrics as your go-to tool for data analytics and reporting, you’ve come to the right place. In this comprehensive guide, delve into Supermetrics current pricing model for 2024, discussing various pricing plans, connectors, integrations, and more. Whether you’re a small business or a large corporation, we’ll help you find the best Supermetrics plan for your data needs.
From Google Sheets integration to the use of Looker Studio, we cover all the key areas that influence Supermetrics cost. We’ll also touch on user reviews and frequently asked questions to give you a well-rounded understanding of the Supermetrics cost. So, keep reading to find the best plan for your business.
Content
Understanding Supermetrics Pricing
Supermetrics‘ business model is software licensing for a specific period; in other words, they sell the use of the tool for a certain period and particular features. The longer the period you contract, the more savings you get: by contracting for one year, you get up to a 20% discount, and by contracting for one quarter, you get a 10% discount. The pricing for Supermetrics depends on four variables you should consider:
Product
Supermetrics offers various options for data extraction. Supermetrics for Google Sheets, Supermetrics Data Studio (now Looker Studio), and Supermetrics Excel are the most popular ones.
Time
The tool offers the option to contract monthly, quarterly, and yearly. Paying quarterly grants a 10% discount and a 20% discount yearly.
Connectors
Data sources or connectors are the platforms from which you want to extract data. Data Sources include: Meta Ads, Instagram Insights, Google Ads, Google Analytics, AdRoll, and +117. According to your plan, you have a limited number of accounts in each data source.
Automatic data sources updates (applies only to Excel and Google Sheets)
You can set the data to update automatically from the dashboard at regular intervals, so fresh metrics are constantly updated on the date you need to present them. It does not apply to Looker since, in this tool, whenever you open the browser, it automatically loads all the updated data (as long as the data source allows it).
Supermetrics Pricing Plans
Supermetrics plans allow you to extract data according to the points we previously discussed, creating four plans based mainly on the number of data sources and accounts. Choose your package:
Supermetrics Pricing for Google Data Studio (Now Looker Studio)
This product links to your Google Looker Studio account (formerly Data Studio) through various connectors within the platform.
| Period | Essential | Core | Super | Enterprise |
|---|---|---|---|---|
| Month | $37 | $199 | Custom | Custom |
| Quarter | $99 | $531 | Custom | Custom |
| Year | $348 | $1.908 | $11.988 | Custom |
| Key Features | 4 data sources, 3 accounts, 1 user | 25 data sources, 8 accounts, 3 users | 48 data sources, 10 accounts, 5 users | +100 data sources, multiple accounts, multiple users |
When you purchase a quarterly package, you get a 10% discount, and for a yearly package, you get a 20% discount.
Supermetrics for Google Sheets Pricing
This product allows you to connect to your favourite data sources to Google spreadsheets with an easy-to-install add-on.
| Period | Essential | Core | Super | Enterprise |
|---|---|---|---|---|
| Month | $37 | $199 | Custom | Custom |
| Quarter | $99 | $531 | Custom | Custom |
| Year | $348 | $1.908 | $11.988 | Custom |
| Key Features | 4 data sources, 3 accounts, 1 user | 25 data sources, 8 accounts, 3 users | 48 data sources, 10 accounts, 5 users | +100 data sources, multiple accounts, multiple users |
When you purchase a quarterly package, you get a 10% discount, and for a yearly package, you get a 20% discount.
Supermetrics Excel Pricing
This product allows you to connect to your favourite data sources to Excel Online and Office 365 spreadsheets with an easy-to-install add-in.
| Period | Essential | Core | Super | Enterprise |
|---|---|---|---|---|
| Month | $37 | $199 | Custom | Custom |
| Quarter | $99 | $531 | Custom | Custom |
| Year | $348 | $1.908 | $11.988 | Custom |
| Key Features | 4 data sources, 3 accounts, 1 user | 25 data sources, 8 accounts, 3 users | 48 data sources, 10 accounts, 5 users | +100 data sources, multiple accounts, multiple users |
When you purchase a quarterly package, you get a 10% discount, and for a yearly package, you get a 20% discount.
Supermetrics Power BI
This product allows you to connect to your favourite data sources to Power BI with an easy-to-install add-on.
| Period | Essential | Core | Super | Enterprise |
|---|---|---|---|---|
| Month | $37 | $199 | Custom | Custom |
| Quarter | $99 | $531 | Custom | Custom |
| Year | $348 | $1.908 | $11.988 | Custom |
| Key Features | 4 data sources, 3 accounts, 1 user | 25 data sources, 8 accounts, 3 users | 48 data sources, 10 accounts, 5 users | +100 data sources, multiple accounts, multiple users |
When you purchase a quarterly package, you get a 10% discount, and for a yearly package, you get a 20% discount.
Remember that the prices listed on the Supermetrics website are configured with the annual discount per month, which is why they appear lower. Above, you can see the total prices you will have to pay.
Single connector
With the April 2024 price adjustment, Supermetrics discontinued the single connector 😔.
Advantages and disadvantages of Supermetrics according to its prices
Supermetrics is not cheap, but it is the most recognized tool in the market. Here are some advantages and disadvantages to consider when deciding to purchase.
Advantages
- You are acquiring a tool with the backing of +10 years of experience and presence in +120 countries worldwide.
- The tool with the most data sources to connect to.
- Ability to connect to more destinations, not just Looker, sheets, and Excel, but also with BigQuery, POwer BI and Supermetrics‘ API.
It is an ideal tool for freelancers and agencies and is scalable for large data intelligence teams.
Disadvantages
- Supermetrics is not cost-effective; we do not recommend it for low budgets.
- Essential plans are limited and jump directly to an upgrade of almost three times the price in the next package
Discounts, coupons, and other benefits of Supermetrics
Supermetrics does not usually use discount coupons in their marketing strategies. The tool’s strength lies in the annual or quarterly purchase, where you can save 20% or 10%. This platform is robust enough to offer a suitable cost-benefit with its service.
However, for you who are reading this article and are interested in acquiring Supermetrics, Datareporte has a benefit that may interest you; you have to watch the following video.
Supermetrics API and BigQuery
The latest data destinations for these two platforms are as follows: Those who wish to purchase this product have an advanced level in data processing, handle a large volume of information, or have a large number of clients in their portfolio. Supermetrics API pricing, data warehouse and Google BigQuery is intended for fully customized management, and the help of a consultant may be required.
Some Supermetrics reviews
Supermetrics is the go-to industry solution for extracting metrics and dimensions from online marketing platforms and pulling them into spreadsheets or data visualization platforms. We use it to connect data from Google, Meta, LinkedIn, Shopify and many other vendors to power Google Data Studio dashboards and to send data to Google Sheets in order to perform (...)
Supermetrics ofrece muchas ventajas para los negocios. Te ayuda a ahorrar tiempo al automatizar tus informes de marketing. Te permite recopilar, analizar y compartir datos de forma más eficiente. También puede ayudarte a identificar oportunidades de marketing para mejorar tus campañas de publicidad. Además, te proporciona información detallada y (...)
Es versátil a la hora de usar, así como simple al implementar los conectores.
el costo es un poco alto y puede customizar mejor los conectores a usar, para pagar solo por lo que se necesita.
It is a tool that saves time and takes advantage of the data from Facebook ads, Instagram, LinkedIn, Tik Tok among others, I like that it unifies the statistics from different platforms in one place, it is a useful tool if you work with Business Intelligence, all the information it extracts can be analyzed in data applications such as Tableau and Google data (...)
Pros: Extract data from any tool - Our use case: Hubspot into Looker: The connector is very fast;- Query builder to build custom queries into your analytics
Cons: Need to pay extra for connectors that are not built into the basic plans
Pros: The setup is comprehensive, there's a bunch of handy templates, it makes reporting a breeze. Supermetrics is tight.
Cons: Those eye watering price tags when you start spending any real budge
very good software for analyzing data from your promotional campaigns. You directly import the data and it provides you with the best analysis tools
They should work to improve the support response time which I found a little long
What I love the most is the ease with which I can track and analyze my marketing data on a single platform and thanks to this tool, I can seamlessly connect to all my marketing data sources like Google Analytics, Facebook Ads and LinkedIn Ads, all in one place, which means I no longer have to spend hours trying to combine and analyze information from (...)
Pros: Pulling data with ease to Google Data Studio
Cons: Paying extra for more data connectors and occasionally some connectors seem to pull in correct data.
Conclusion
In conclusion, choosing a data integration and analytics tool like Supermetrics requires careful consideration of your data needs and budget. By understanding the various factors that influence Supermetrics pricing, you can make an informed decision and find the best solution for your business.
Frequently Asked Questions
To wrap up Supermetrics 2024 Pricing Guide, let’s answer some frequently asked questions about Supermetrics.
How much does Supermetrics cost?
The cost of Supermetrics depends on the plan you choose, the number of users, data sources, connectors, and destinations you need. Plans start from USD $29. Visit their pricing page.
Can I modify a Supermetrics license?
Yes, you can modify a license. If you need to add an additional data source or user, you can do so at an additional cost. Contact Supermetrics customer support for assistance.
Is Supermetrics worth the cost?
Considering the tool’s capabilities — Supermetrics automates data transfer, provides in-depth analytics, and integrates with multiple platforms—many users find it worth the cost. However, it can be quite expensive, so evaluating your data needs and budget is essential before deciding.
Is Supermetrics free to use
Use Supermetrics free 14-day trial and later choose a plan to get all the tool’s potential.
Colombian publicist with 8+ years of experience in media planning, web analytics, organic SEO positioning, web content creation, blogging, Adsense, Wordpress, and one or two other more little tricks. Enthusiast of horror movies and death metal 🤘