The visualization and reporting tool Google Data Studio is completely FREE, to use this platform you only need a Google account.
However, you must keep in mind something very important: Google Data Studio is a reporting software that needs to be fed with data to be shown in tables, graphs, cards, dashboards, etc. The connection to other data providers or data sources DOES have a cost. Below is listed the data sources that are available for free:
List of free data sources from Google Data Studio
- Google Analytics
- Google Ads
- Google sheets
- Display & Video 360
- Campaign Manager 360
- Search Ads 360
- Google Search Console
- YouTube Analytics
- Google Surveys
Other products such as BigQuery, Firebase, Cloud SQL, Google Play or those that require a high volume of data are not free of charge, so you will have to pay to Google for this storage.
If you need to display data from Facebook, Instagram, Twitter, LinkedIn and other platforms you must have a connector like Supermetrics for Data Studio to extract the data, metrics and dimensions. See more about their products and connectors here 👇
More about Supermetrics
For Google sheets
For Looker Studio
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Colombian publicist with 8+ years of experience in media planning, web analytics, organic SEO positioning, web content creation, blogging, Adsense, Wordpress, and one or two other more little tricks. Enthusiast of horror movies and death metal 🤘