{"id":663,"date":"2024-03-23T17:39:24","date_gmt":"2024-03-23T22:39:24","guid":{"rendered":"https:\/\/datareporte.com\/?page_id=663"},"modified":"2024-04-17T22:51:50","modified_gmt":"2024-04-18T03:51:50","slug":"ad-formats","status":"publish","type":"page","link":"https:\/\/datareporte.com\/en\/media-plan\/ad-formats\/","title":{"rendered":"Ad formats"},"content":{"rendered":"\n

Today we live in digital and it is increasingly common to use the Internet to promote our products and services. Find in this article, a complete series of the most used digital advertising formats<\/strong> and to which you have easy access.<\/p>\n\n\n\n

\"\"Advertising formats<\/h2>\n\n\n\n

Each digital medium has its own formats, placements, locations, graphic sizes and character limits for its ads. Let\u2019s understand some key concepts first:<\/p>\n\n\n\n

\"\"Location \u2013 site<\/h3>\n\n\n\n

The location or placement of the ad responds on the one hand to the domain, website, forum, mobile app or digital asset where the ad is located<\/strong> and on the other hand to the position it will occupy<\/strong> in that digital asset, for example if it is a banner, pop up, etc.<\/p>\n\n\n\n

\"\"Size<\/h3>\n\n\n\n

The size is the measurement in pixels<\/strong> that the ad must have to occupy the right space in the right place. There are different sizes on the market, some more popular than others.<\/p>\n\n\n\n

\"\"Character limit<\/h3>\n\n\n\n

Characters are all the letters and symbols we use when writing<\/strong>. Each one counts as an individual character and in different media that require us to write copy or text for advertisements, it is necessary to have a minimum or maximum number of characters.<\/p>\n\n\n\n

\"\"Copies or copywriting<\/h3>\n\n\n\n

It refers to the texts, the wording of the advertisements as headlines or sentences. Everything that is written in an ad is copy.<\/p>\n\n\n\n

\"\"8 types of digital banner ads<\/h2>\n\n\n\n

Almost since the beginning of the internet, advertising spaces have been sold. There are different types of digital ads thanks to the trend and despite the fact that these formats depend on the medium (Google, Facebook, Programmatic) they are very similar<\/strong>. These are the 8 most common ad formats:<\/p>\n\n\n\n

\"\"1. Banners<\/h3>\n\n\n\n
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\"Banners\"<\/figure><\/div><\/div>\n\n\n\n
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Advertising banners are the classic by excellence. These are these little squares or rectangles that appear on websites and apps and can be placed almost anywhere<\/strong>. Banners come in different sizes, although the most popular ones are 300\u00d7250 pixels, which adapt very well to mobile devices. This advertising format is used for graphic campaigns or display networks<\/strong>, where DSPs are used and the term programmatic advertising appears here. This is a list of the most popular banner sizes:<\/p>\n<\/div>\n<\/div>\n\n\n\n

Most popular banner sizes list<\/h4>\n\n\n