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Facebook Ads report

The Facebook Ads platform allows its users to extract information from advertising campaigns to see their performance and measure the results properly. Facebook Ads has diverse metrics and dimensions that help to understand all the development and performance of active advertising through specific management indicators.

📊Facebook Ads Metrics in reports

Facebook Ads metrics are not very different from digital advertising management indicators. These metrics include:

  • Impressions
  • Reach
  • Clicks
  • 3 second video views
  • Post interactions
  • New fans
  • Leads
  • Investment

Some of the dimensions of Facebook Ads can be cross-referenced with metrics:

  • Dates
  • Account
  • Campaign
  • Ad Group
  • Ads
  • Locations
  • Locations
  • Geolocation
  • Gender
  • Age

📈How to make a Facebook Ads report?

A Facebook Ads report should have the most important indicators of the campaign. To measure performance and show management properly it is important to show the following:

  • General indicators
  • Behavior over time
  • Performance calculations: Show important performance calculations related to costs and success rates on impressions.
  • Indicators obtained by Ads, campaigns and ad sets.
  • Facebook locations to review metrics
  • Ad impression devices

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💡How to get a Facebook Ads report?

To extract information from the platform, simply go to your advertising account in Facebook Business Manager, choose the filters and export the data in .csv format with the “Reports” button located in the upper right corner or you can also do it through automation tools such as Supermetrics for Google Data Studio.

📉Sample Facebook report

Check out these fully automated Facebook Ads report examples made with Google Data Studio and Supermetrics for Data Studio. In these Facebook Ads report examples you will find the most important metrics to analyze the behavior of your campaigns. Best of all, you can use these Facebook Ads report templates, read below how 👇

Google Data Studio Analytics Facebook Ads Google Ads

⭐Using the Facebook Ads report template

Check out this detailed step-by-step to use any of the automated report templates from Facebook Ads or other data sources that you can use in Datareporte.

⚠️Required skills

  • Web Analytics
  • Metrics
  • Dimensions

🔧Tools required

Estimated cost: USD 69

Duration

Total time: 7 minutes

  1. 1. Template selection

    Choose the template you want to use, we have a selection of various free Facebook Ads report templates to use. Click here to see them.

  2. 2. Use template

    To use the template, you must make a copy of it. Just click on the drop-down Share button in the upper right corner.

  3. 3. Terms and Conditions

    If this is your first time using Google Data Studio, it will probably ask for some of your information to approve its terms and conditions of use.

  4. 4. Data source

    By default, Google Data Studio doesn’t connect to Facebook, so you need to use the Supermetrics connector to be able to use the template. Click on “create data source”.

  5. 5. Choose Supermetrics

    Type Supermetrics in the search bar and then search and select the Facebook Ads card.

  6. 6. Connection Supermetrics – Data Studio

    Supermetrics will ask you for authorization to connect your Google account with its platform. You must authorize and allow, in this step Supermetrics gives you 14 days of free trial to use.

  7. 7. Conexión Supermetrics – Facebook

    Authorize Supermertrics to access your Facebook account, the pages and advertising accounts you manage to access all their information.

  8. 8. Selection of advertising accounts

    Select the advertising accounts you want to give Supermetrics access to, in order to display in your Google Data Studio reports. Or simply choose “All accounts”. Then click “connect”.

  9. 9. Add data source to the report

    Google Data Studio shows you here all the metrics and dimensions it can extract from Facebook Ads, just click on “add to report”.

  10. 10. Copy the report

    You go back to the first screenshot, at this point your data source is already created and ready to display information. Just click on “Facebook Ads” and then on the “copy report” button.

Facebook Ads Report Template

Enjoy your fully automated Facebook Ads report. Remember that this template is editable and fully customizable, so you can include more metrics, cross-reference it with other dimensions, add or remove graphics, change colors, add images and much more.

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Data Studio, Sheets and Excel connector for Facebook, Instagram, linkedIn, Analytics 4 and much more.

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Facebook Ads report
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Facebook Ads report
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The Facebook Ads platform allows its users to extract information from advertising campaigns to see their performance and measure the results properly. Facebook Ads has diverse metrics and dimensions that help to understand all the development and performance of active advertising through specific management indicators.
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